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Passage Twenty-two
Listen to the following passage.
Altogether the passage
will be read to you four times.
During the first reading,
which will be done at normal speed,
listen and try to understand the meaning.
For the second and third readings,
the passage will be read
sentence by sentence,
or phrase by phrase,
with intervals of 15 seconds.
The last reading
will be done at normal speed again
and during this time
you should check your work.
You will then be given ONE minute
to check through your work once more.
Please write the whole passage
on ANSWER SHEET ONE.
Now listen to the passage.
Marketing
Marketing is the process of
planning and executing
the conception, /
pricing, promotion
and distribution
of ideas, goods and services /
to create exchanges
that satisfy individual
and organizational objectives. /
It consists of advertising and
promoting your products or services
in order to sell them. /
Your business
produces goods and services. /
Marketing is
to let potential customers know
what are available for sale. /
Sales, advertising,
and public relations are
essential components of marketing /
and each requires specialized skills
and expertise. /
A focus
on what the customer wants
and needs /
is essential
to successful marketing efforts.
The second and third readings.
You should begin writing now.
Marketing is the process of
planning and executing
the conception, /
Marketing is the process of
planning and executing
the conception, /
pricing, promotion
and distribution
of ideas, goods and services /
pricing, promotion
and distribution
of ideas, goods and services /
to create exchanges
that satisfy individual
and organizational objectives. /
to create exchanges
that satisfy individual
and organizational objectives. /
It consists of advertising and
promoting your products or services
in order to sell them. /
It consists of advertising and
promoting your products or services
in order to sell them. /
Your business
produces goods and services. /
Your business
produces goods and services. /
Marketing is
to let potential customers know
what are available for sale. /
Marketing is
to let potential customers know
what are available for sale. /
Sales, advertising,
and public relations are
essential components of marketing /
Sales, advertising,
and public relations are
essential components of marketing /
and each requires specialized skills
and expertise. /
and each requires specialized skills
and expertise. /
A focus
on what the customer wants
and needs /
A focus
on what the customer wants
and needs /
is essential
to successful marketing efforts.
is essential
to successful marketing efforts.
The last reading.
Marketing
Marketing is the process of
planning and executing
the conception, /
pricing, promotion
and distribution
of ideas, goods and services /
to create exchanges
that satisfy individual
and organizational objectives. /
It consists of advertising and
promoting your products or services
in order to sell them. /
Your business
produces goods and services. /
Marketing is
to let potential customers know
what are available for sale. /
Sales, advertising,
and public relations are
essential components of marketing /
and each requires specialized skills
[and expertise. /
[A focus
[on what the customer wants
[and needs /
[is essential
[to successful marketing efforts.
[Now you have one minute to check through your work.
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